Friday, 26 September 2014

Mood Board

This is my completed mood board. All the photos on here resemble the indie rock genre whether it be the type of costume, the interests or just bands that are well known in the genre. I have also taken into consideration my questionnaire and included photos of some desolate areas. a city and a stage. This mood board gave me inspiration for our video and the idea of the stage as well as the desolate location.

Monday, 22 September 2014

Analysis of That Kiss - The Courteeners


 

The Courteeners – That Kiss



Genre Characteristics - This song is part of the indie rock genre and the video does conform to this genre, through the use of costume with the lead singers pea coat he wears as it's a common indie item of clothing. From the research we did, it's a conventional costume to wear within the indie genre. His appearance conforms to this genre because of his haircut which stereotypically a lot of indie rock fans seem to have.



Star image - The star image is the lead singer. There are only a couple of shots in which he is not in frame and when he is not, it’s of the people he is singing about. The main artist is the only singer in the video, therefore he is always in the foreground, showing his dominance over the other band members, giving his a clear impression that he is the star image of the video. 



Narrative and performance - The video is one narrative throughout and the title is relevant to the narrative as the whole song is about a kiss. The performance and narrative go hand in hand because the performance of the lead singer shows his sorrow and disappointment which is relevant to the narrative. The piece of paper he holds at the start is the most important part of the narrative and determines the outcome of the video as she kisses the paper and gives it back to him to show she loves him.



Thought Beats - The first 30 seconds are slow paced and the cuts are not very often, however as it moves into the chorus the cuts become a lot faster. The song isn’t that fast paced, therefore the cuts aren’t too fast because it wouldn’t be suitable. Despite this, they do become a lot faster after the first 30 seconds. By making the thought beats be in sync, it makes the music video much easier to watch for an audience as a fast paced tempo with a slow cut rate wouldn't work.



Voyeurism/Looking/Gaze - This particular video has a lot of close ups of the lead singers face to show his facial expressions of feeling guilt and his sadness. As an audience we feel a lot more engaged in the video when we see the artist up close and especially when he gazes into the camera. This is the opposite of Laura Mulvey's theory as he engages the audience through gaze, as opposed to a male gazing at a woman.



Lyrics and Visuals - The lyrics and visuals are very important in this video. They work very well to ensure what is happening in the video is relevant to the lyrics that are being sung. For example, towards the end of the song we see the lipstick on the piece of paper and once it’s visible to us we hear the lyrics ‘that kiss’, which the lipstick resembles.



Visuals and Music – The first 30 seconds have a slow pace of music which reflects the cut rate which is also slow. This is purposely done to engage the audience and leave them pondering over what’s going it happen. As the song progresses the music carries on being relevant to the visuals, for example at 2:47 the cuts become a lot faster as we hit the chorus.